No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest Conferences

The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer tech; Las Vegas), RSA (security; San Francisco) and MWC (mobile; Barcelona) to name a few. While there may be no better place to rub elbows with top journalists, securing valuable press coverage can be challenging without the right media strategy. Many PR traditionalists believe that a compelling announcement or product/service launch during the event is the ticket Read more […]

Pitching Reporters on Social Media – What Works & What Doesn’t

Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and heard from a great panel of journalists including: Galina Espinoza – senior director, strategic content, NBC News (moderator) Michael Roston – senior staff editor, The New York Times Paula Rizzo – senior health producer, Fox News Kaitlin Ahern – editor, Parents.com Lindsay Goldwert – freelancer, Fast Company, The Daily News, Marketwatch, Glamour, ABCNews.com Read more […]

Affect Appoints Melissa Baratta Healthcare Practice Lead

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates. She has led PR and marketing programs for healthcare providers, Read more […]

Tech Media Watch: It’s All About the Airwaves

  Back in March, I profiled a handful of new(er) columns, podcasts and people that were taking technology reporting to the next level. Roughly six months later, those outposts are thriving, and yet, the media landscape continues to evolve at a steady clip. Many media outlets are doubling down on the popular podcast format, while others are experimenting with social media platforms and video as a way to reach new audiences. Without further ado, here’s the latest batch you should know about: Bloomberg Read more […]

Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?

Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, are challenged to connect with customers in a meaningful way. Every brand faces a unique set of challenges in crafting and maintaining its share of voice. While established brands must strive to maintain their voice in the midst of an evolving marketplace splintered by start-ups, those same start-ups are faced with a “David vs. Goliath” situation Read more […]

Spotlight on Security Technology: Getting the Media’s Attention

Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news. Organizations of all types and sizes including Yahoo, LinkedIn and even the Democratic National Committee have fallen victim to hackers. As a result, the security and technology media landscape has become one of the most competitive, with reporters battling to be the first to break the news of the latest attack and industry Read more […]

Meet the Tech Media Recap

Last week we organized and hosted a “Meet the Tech Media” event with PRSA NY. Moderated by Affect VP Katie Creaser, we had an excellent panel of journalists including: Jeff John Roberts – Law & Tech Reporter, Fortune Marc Ferranti – Editor in Chief, IDG News Service Shira Ovide – Technology Columnist, Bloomberg Gadfly Nicholas Deleon – Consumer Technology Editor, Vice Media’s Motherboard Cale Weissman – Reporter, Fast Company The panelists discussed their Read more […]

PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Spotlight on HR Tech: 5 Things Reporters Want from You Today

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more. While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility Read more […]

Social Media Trends Impacting Brands in 2016

2016 has seen the emergence of several new feature launches and naturally evolving behavioral changes. Recently, Forbes has compiled a list of 6 trends that are impacting the way brands use and interact on social channels. Corporations are seeing diminishing ROI as channels like Facebook are changing its newsfeed algorithms to prioritize user preferences for quality content Consumers prefer real-time content as mobile applications make social engagement readily available Users prioritize Read more […]