Meet the Tech Media Recap

Last week we organized and hosted a “Meet the Tech Media” event with PRSA NY. Moderated by Affect VP Katie Creaser, we had an excellent panel of journalists including: Jeff John Roberts – Law & Tech Reporter, Fortune Marc Ferranti – Editor in Chief, IDG News Service Shira Ovide – Technology Columnist, Bloomberg Gadfly Nicholas Deleon – Consumer Technology Editor, Vice Media’s Motherboard Cale Weissman – Reporter, Fast Company The panelists discussed their Read more […]

PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Spotlight on HR Tech: 5 Things Reporters Want from You Today

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more. While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility Read more […]

Social Media Trends Impacting Brands in 2016

2016 has seen the emergence of several new feature launches and naturally evolving behavioral changes. Recently, Forbes has compiled a list of 6 trends that are impacting the way brands use and interact on social channels. Corporations are seeing diminishing ROI as channels like Facebook are changing its newsfeed algorithms to prioritize user preferences for quality content Consumers prefer real-time content as mobile applications make social engagement readily available Users prioritize Read more […]

Rio Olympics – A Lesson in Brand Management

“There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. That’s it. Anyone who tells you otherwise is wrong.” – Peter Shankman Brand reputation, whether for an organization or an individual, is everything and most brands are likely to experience reputational issues with varying degrees of seriousness at some point. Brand reputation is also Read more […]

Meet Affect @ Ragan’s Visual Communications Conference at Cisco, September 21-23

Content marketing is getting harder everyday. Comms pros are challenged to create creative, exciting content to stand out from the competition – while dealing with consumers’ shortening attention spans and a heavier reliance on mobile phones. Most brands understand that visuals need to be a part of their content marketing strategy – but don’t know where to start or how to make sure that they achieve ROI for their efforts. Join Affect at Ragan’s Visual Communications Conference at Cisco headquarters Read more […]

A Crash Course in Plagiarism

It’s been an eventful week in the news as the presidential election heats up. At Affect, Melania Trump’s speech on Tuesday night inspired some lively coffee talk about plagiarism. Regardless of how you feel about the speech – it’s critical for communications experts to understand what counts as plagiarism and how to avoid it. Here are three of the most common ways to get in trouble: Your Idea Isn’t Actually Yours: In this case, you’ve read about a concept or idea and would like to Read more […]

Social Media as News-Driver: How to Make your Stories Clickable

It may come as no surprise that social media has become the biggest source of news for today’s consumers, and thus what trends on social has a big impact on what media outlets decide to cover. A study recently came out underscoring that fact, with stats showing that 51% of online users are now getting their news from social media at least once a week. Knowing this, brands need to change their PR strategies to make sure their companies stay relevant and visible. So how can you make sure your Read more […]

How to Demonstrate ROI on PR – Measure, Measure, Measure

Gone are the days when PR ROI was difficult to measure – in fact, most companies have been looking to measure the impact of their PR campaigns for some time now. But as companies put a greater emphasis on data-driven results, and measurement becomes an increasingly important component of PR, everyone from CMOs to heads of PR agencies still struggle to understand exactly what should be included when measuring their results. In a very competitive marketplace for clients, dollars and internal resources, Read more […]

Collaborating with Bloggers – Effectively and Ethically

One of the most powerful ways to engage any target audience is by partnering with a blogger. Whether you’re looking to reach a large amount of consumers or a passionate niche of enthusiasts, there’s likely the perfect blog out there, willing and able to help deliver your message to their audience of loyal readers. While partnering with a blogger may provide unquestionable advantages – especially in regards to reach and credibility – it’s important to ensure you engage with bloggers effectively Read more […]