Q&A: Meet Cameron Lisa – Affect’s New Senior Account Executive

Adding new members to our team here at Affect is comparable to introducing someone new to our families at home– we take it very seriously. There is excitement, nerves, anxious energy, and happiness all wrapped into one. Cameron Lisa, Affect’s new SAE, came on board in mid-December for the last two weeks of the year before jumping in full speed at the start of this month. Her background is in Public Relations and advertising, and she came to us from another B2B/Tech PR Agency in NYC. Cameron Read more […]

Affect’s 2017 Professional Goals and New Years Resolutions

The difference between a good job and a great job is, I believe, doing something that you are good at versus doing something that you love. More specifically, doing something that continually makes you want to be better.  Here at Affect, I am lucky to be surrounded by a group of talented professionals who have great jobs, who challenge themselves to better their careers and produce outstanding work for their clients, team members and the industry. Below are the professional goals and New Year’s Read more […]

2017: Preparing for Industry Change

The saying goes “the only constant is change” – and here at Affect, our team is gearing up for the New Year and all the changes it will bring to our industry.  Our executive team –  Sandra Fathi, President; Melissa Baratta, Senior Vice President, Healthcare Practice Lead; Katie Creaser, Senior Vice President; and Brittany Bevacqua, Vice President, have shared predictions for B2B public relations and social media in 2017. Content marketing becomes content creation for coverage.  A 40% Read more […]

The Reporter Said “Yes,” Now What?

It’s exhilarating – getting that coveted “Yes, let’s learn more” response from a reporter you’ve spent time researching, crafting the perfect pitch to and diligently following up with. While it may seem that getting the “Yes” is the ultimate end goal, the reality is that the real work has just begun. The same care and effort put into hooking the reporter must now go into coordinating the opportunity and landing the coverage. Here are some key tips to follow to ensure you get the best results. Communicate Read more […]

No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest Conferences

The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer tech; Las Vegas), RSA (security; San Francisco) and MWC (mobile; Barcelona) to name a few. While there may be no better place to rub elbows with top journalists, securing valuable press coverage can be challenging without the right media strategy. Many PR traditionalists believe that a compelling announcement or product/service launch during the event is the ticket Read more […]

Pitching Reporters on Social Media – What Works & What Doesn’t

Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and heard from a great panel of journalists including: Galina Espinoza – senior director, strategic content, NBC News (moderator) Michael Roston – senior staff editor, The New York Times Paula Rizzo – senior health producer, Fox News Kaitlin Ahern – editor, Parents.com Lindsay Goldwert – freelancer, Fast Company, The Daily News, Marketwatch, Glamour, ABCNews.com Read more […]

Affect Appoints Melissa Baratta Healthcare Practice Lead

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates. She has led PR and marketing programs for healthcare providers, Read more […]

Tech Media Watch: It’s All About the Airwaves

  Back in March, I profiled a handful of new(er) columns, podcasts and people that were taking technology reporting to the next level. Roughly six months later, those outposts are thriving, and yet, the media landscape continues to evolve at a steady clip. Many media outlets are doubling down on the popular podcast format, while others are experimenting with social media platforms and video as a way to reach new audiences. Without further ado, here’s the latest batch you should know about: Bloomberg Read more […]

Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?

Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, are challenged to connect with customers in a meaningful way. Every brand faces a unique set of challenges in crafting and maintaining its share of voice. While established brands must strive to maintain their voice in the midst of an evolving marketplace splintered by start-ups, those same start-ups are faced with a “David vs. Goliath” situation Read more […]

Spotlight on Security Technology: Getting the Media’s Attention

Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news. Organizations of all types and sizes including Yahoo, LinkedIn and even the Democratic National Committee have fallen victim to hackers. As a result, the security and technology media landscape has become one of the most competitive, with reporters battling to be the first to break the news of the latest attack and industry Read more […]