Aim High, Be Bold: Creating Long-term PR Value

Earlier this month, Joel Makower, a green business writer and strategist, wrote an article for CNN Money on how green has gone from ‘movement to market’ thanks, in due part, to our industry — good ‘ole public relations. But are we, as PR practitioners, really doing a good job at moving the needle on public perception and fostering change? One stat that intrigued (but certainly did not startle) me in Makower’s story, the Greening of PR: Read All About It, is that 70 percent of Americans Read more […]

DIY Photoshoot & PR Kitsch

Sometimes a little do-it-yourself PR/creativity can go a long way to helping a client. We recently wrote a feature article for our client, Absolute Software, on their LoJack for Laptops product. The article, Don’t Let the Grinch Steal Your Laptop, gives consumers tips on how to keep their laptops safe during the holiday season. Kitschy, but creative, this approach to promoting a tech product is already beginning to pay off. It’s already gotten pick up in a number of publications and we haven’t even Read more […]

Blogger Relations No More

This week I attended the PRSA International Conference in Philadelphia. Since the opening night included all you can eat Philly Cheese-steaks, you know it was good. In addition to the food, there were some great sessions on public relations and some powerhouse speakers. The last session that I attended was given by Josh Hallett of Voce Communications. What I loved about Josh’s session was his straight-forward, no-nonsense approach to social media and blogger relations. All of the other presentations Read more […]

LOFSA Data Breach — My Daily News Monitoring Just Got Personal

My mom alerted me to a data breach involving the Louisiana Office of Student Financial Assistance (LOFSA) and their back-up provider, Iron Mountain. While news of the breach is quickly being spread in state and local news outlets, the story is not getting widespread pickup. According to the AP story: The case was lost Sept. 19 when a driver for a Boston-based contractor failed to follow company procedures when loading it onto his vehicle, according to a statement e-mailed Wednesday by Laura Sudnik, Read more […]

Meet the Tech Media

Yesterday I had the honor of moderating a panel of esteemed tech journalists at PRSA-NY’s Meet the Media event in NY. Panelists Penny Crosman, Senior Editor, Wall Street & Technology, John Falcone, Senior Editor,, Peter Kafka, Managing Editor, Silicon Alley Insider, and David Lidsky, Senior Editor, Fast Company, all shared their insights and anecdotes on how PR professionals can get their attention and get some ink (or bytes) for their clients. I am very grateful to the journalists Read more […]

Marketing Director’s Guide to Throwing a Tiny Event on an Even Tinier Budget

It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond of saying, “Baby, you lost me at computer.”) So I approached my upcoming birthday party with relish. An event! That requires invitations! Once I foisted control away from Read more […]