2008 Bad Usability Calendar

As you may have noticed from the small sampling in the Tech Affect blogroll, I follow a handful of IA and usability blogs. I believe that the core principles of information architecture are the same principles that should serve as the foundation for good marketing. That said, sometimes our industry (myself included) gets caught up… Continue reading

High Tech Entrepreneurs

Last night a few of us attended a Meet Up group for Israeli High Tech Entrepreneurs in New York. The events are organized by Yaron Samid of Pando Networks. It’s a great forum to hear about emerging technologies, innovative start-ups and established firms that have an Israeli connection. This month’s meeting featured presentations by FlixWagon,… Continue reading

Hit of the Week: IntraOp in the Silicon Valley / San Jose Business Journal

In an effort to make sure that great PR never goes unnoticed, I’d like to inaugurate a new feature on the Tech Affect blog: Hit of the Week! Today’s Hit of the Week comes from Affect Strategies Account Executive Regina Nisita. Regina recently secured interviews for client IntraOp Medical‘s chief scientist and CEO in the… Continue reading

MarketingSherpa’s 2008 Wisdom Report

Heads Up: MarketingSherpa just released Sherpa’s 2008 Wisdom Report. This is a fantastic long-but-easy-to-read report of real-life case studies and tips from over 1000 marketers on lessons learned in what has worked for them in various marketing campaigns and tactics. It’s a must read. If you haven’t got it yet, download it here Here’s to… Continue reading

Monday Morning Meeting Links, 1/21/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Groundbreaking Tool Links Email Marketing with Social Networks, E-Consultancy, January 21, 2008 Golfweek Surprised by Reaction to Noose Cover, Golf.com, January 17, 2008 Service Provider EasyStreet Finds Fewer Dropped Calls with ITIL, InformationWeek, January 17, 2008 Showcasing Creative Solutions,… Continue reading

Monday Morning Meeting Links, 1/14/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Web MIA From Primaries, Mediaweek, January 14, 2007 Why CEOs Need to be Honest with Their Boards, Wall Street Journal, January 14, 2008 New Trademark Lawsuit Could Impact Search Marketing, Mediapost Publications, January 11, 2008 Making Your Site Behavioral… Continue reading

Sadistic Customer Service & Masochistic Customers

Why do we do it? Why do we allow ourselves to be beaten to a pulp, used and abused and mercilessly left for dead on hold by sadistic customer service representatives from companies that we pay good money for their bad service? In the last few weeks, I have experienced an inordinate amount of appalling… Continue reading

Guest Blog: Meet & Greet with Baldwin-Wallace College PR Students

Walter Ocner, one of our Account Executives, recently had dinner with a group of Baldwin-Wallace College public relations students during their trip to New York City. He had a great time and graciously wrote up this account of the evening to share on our blog. Right before the holidays, I had the good fortune to… Continue reading

Monday Morning Meeting Links’ Triumphant Return

Tech Affect New Years’ Resolution: post links to articles from our Monday Morning Meeting every week! Thanks to Account Coordinator Jodi for taking the lead. Here are the articles we discussed on Monday, January 7. Significant Racial Disparities In Cancer Therapy Still Exist, Science Daily, January 7, 2008 Fatherhood Raises Risk of Prostate Cancer, Canada.com,… Continue reading

Airborne & jetBlue — Co-Marketing at its Best

Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing: Front Opened Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On… Continue reading