Airborne & jetBlue — Co-Marketing at its Best

Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing:



Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On the Go sample, a 55 cent coupon off of your next Airborne purchase, AND a unique sweepstakes code to enter at


I grabbed three — one to take, one to share, and one to bring to the office to blog about. If you missed this promotion, you can sign up for a free sample of Airborne On the Go.

Well done, marketers! Here’s hoping I win that $500 jetBlue travel card.

4 Comments Airborne & jetBlue — Co-Marketing at its Best

  1. Jim Rogers

    That is a clever marketing technique. I am always putting ideas like this in my “swipe” file for clients to use on other similar type services.

    Did Airborne just get some negative press?

  2. Leslie


    Thanks for stopping by!

    Yes, it turns out that Airborne Health recently settled a class-action lawsuit for false advertising. Yipes:

    “Airborne is basically an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed,” David Schardt, the group’s senior nutritionist, said in a statement.

    In other news, I apparently won third prize and now have a coupon for a free box.

    I was never a huge user (lately, I prefer EmergenC) but will probably cash in my prize.

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