Monday Morning Meeting Links, 4/28/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Cancer Therapy Without Side Effects Nearing Trials, WIRED, April 13, 2008 The Little Fridge Magnet That Could…Quintuple Sales, MarketingSherpa, April 21, 2008 PR Interview: How To Get On ‘The Oprah Winfrey Show‘, MarketingSherpa, April 11, 2008 Rebel Alliance, Fast… Continue reading

UK Cracks Down on Marketers Misrepresenting Themselves as Consumers

Thanks to a tweet this morning from Steve Rubel, I found out about an impending law in the U.K. that will make it a criminal offense for brands to “seed positive messages online without making the origin of the message clear,” according an article in AdAge. There have been a plethora of advertising, and PR… Continue reading

Student Uses Twitter to Save Himself from Egyptian Jail

Walter caught this article on just a few hours ago about a University of California – Berkeley student, named James Karl Buck, who used Twitter to reach out to friends to let them know that he had been arrested in Mahalla, Egypt, while covering an anti-government protest. Friends on his Twitter network secured a lawyer for… Continue reading

How to Build a User-Generated Photo or Video Contest for Free

A friend of mine sent me a request to view and vote for her video in a contest on It is a video contest offering a prise of $10,000 to participants that create the video with the most votes that promotes the use of ethanol fuel. We’ve had a few clients looking to create similar… Continue reading

T3 PR Conference (Theory, Technology & Tactics for High-Tech PR) Call for Speakers

I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will… Continue reading

Monday Morning Meeting Links, 4/22/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Online Advertising is a Lagging Indicator of a Recession, New York Times Bits Blog, April 21, 2008 A Smaller, Friendlier Hummer?, Business Week, April 17, 2008 How to Fix the Web, Fast Company, May 2008 How to Break Up… Continue reading

Hit of the Week: Proclivity Systems in Fast Company

When a long-lead story in a monthly publication finally drops, it feels a little bit like Christmas. Barneys and Friend, featuring Proclivity Systems’ founder, inventor and CEO, Sheldon Gilbert Fast Company, May 2008 issue Congratulations, Proclivity team! Sheldon — you look fierce!

Media Relations 2008: How to make news when there is no news

Last week I spoke at Bulldog Reporter’s Media Relations 2008 Conference in San Francisco. My topic – How to make news when there is no news – is something that we know alot about. Most of our clients are small to mid-sized companies that unfortunately, don’t have a dedicated reporter assigned to them from the… Continue reading

Great Idea for Event Marketing That Works

It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work! Check out the cash cube money machines that are available to rent from Ideas4Events. These cash cubes come in different… Continue reading

Guest Blog: The Inside Scoop on Fox Business

Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on… Continue reading