Company Outing: Sunset Sail Around Manhattan

We try to have a company outing each quarter. It’s our way of relaxing and hanging out with our colleagues that work so hard throughout the year. Sometimes PR is tough since we can always do better, get more hits, secure more coverage, etc. So, we like to show our team that they are appreciated, and I think this is better than any lame beanbag toss. You can check out our photos from dinner and our sailing adventure on Flickr. Read more […]

Travelodge PR Team Scores Nice Hit with Quirky Survey

The next time a client asks why you’re recommending they conduct a survey to generate PR, send them to this New Yorker piece on Coldplay. The article begins: In a 2005 piece in the Times, Jon Pareles called the British rock group Coldplay “the most insufferable band of the decade,” and he placed the blame on the band’s front man and singer, Chris Martin, whom he called a “passive-aggressive blowhard.” Earlier this year, in a study sponsored by the hotel chain Travelodge of the bedtime Read more […]

Monday Morning Meeting Links, 7/28/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! Japan’s Foreign Targets Include CEOs, The Wall Street Journal, July 28, 2008 The iPhone and the Risk of Great Marketing, Tech News World, July 28, 2008 Logo Change: A Kinder, Gentler, Cooler Walmart?, MediaPost Publications, July 18, 2008 Email Can Be PR’s Enemy: Use the S-H-I-N-E Method to Break Through, Bulldog Reporter, July 15, 2008 Read more […]

2008 B2B ACE Awards

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with 436 entries from across the U.S. and from as far away as Australia. You can view all the categories and the winning campaigns. The categories really span the entire Read more […]

Scoble on What’s Wrong with Tech Blogging

Great post from Robert Scoble on the devolution of tech blogs into groupthink. I read his description of the top tier tech blogging/tech PR ecosphere with interest: Tech blogging has become way too controlled by PR agents. You might not realize it, but the top blogs are contacted by PR folks dozens of times per day. This is why you’ll see 15 stories all appear on Techmeme at the same time. All with the same news. Only a few of whom slow down to ask “is this really useful.” See, we’ve Read more […]

Government IT Rocks! Do You? – Those Government IT Folks Sure Know How to Party

I got an email today “Calling all Government IT Rockers!” At first, I thought it was a joke, and then I realized that this is a real event soliciting folks to join the 3rd Annual Battle of the Government IT Bands.  According to the website: “GIT Rockin’ is government IT’s third annual battle of the bands. Hosted by 1105 Government Information Group, this friendly competition allows executives — from government and industry alike — to network with peers, colleagues and spouses in a high-energy, Read more […]

Ars Technica: Windows Vista’s Biggest Problem? Bad PR.

Just read an interesting piece by Don Reisinger in Ars Technica. In Opinion: How Microsoft can turn the negative Vista PR tide, Reisinger argues Microsoft’s biggest Vista failure was not putting the proper PR push behind it. I can’t remember reading one positive article on Windows Vista since its launch. Of the deluge of negative press I’ve come across, it’s my impression that Vista failed not because Microsoft didn’t communicate its worth properly, but because it was an inherently bad OS. So Read more […]

Monday Morning Meeting Links, 7/14/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! New Service Tracks Missing Laptops for Free, InfoWorld, July 14, 2008 Relationship Marketing When Times Get Tough, Portland Business Journal, July 14, 2008 New Pharma Ethics Rules Eliminate Gifts and Meals, AP, July 11, 2008 Powering Up the Electric Slide, TIME, July 10, 2008 PR Wins: Consumer Technology is Killing Advertising, But Boosting Public Relations, Bulldog Reporter, July 8, 2008 Pump Prices Read more […]

Monday Morning Meeting Links, 7/7/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! The Facebooker Who Friended Obama, New York Times, July 7, 2008 New Technology could Improve Cancer Treatments, International Herald Tribune, July 3, 2008 Dynamic Group and Architect Dr. David Fisher Announces the Launch of the Dynamic Tower, The World’s First Building in Motion, BNet, June 24, 2008 New Regimen Saves Man with Deadly Melanoma, MSNBC, June 18, 2008 Custom Content Lures Ad Dollars to Computer Read more […]

Guest Blog: Introducing Affect Strategies’ First Google Advertising Professional

This guest blog comes from the Affect marketing department’s Katie Safrey. Congratulations, Conor! If you’ve been following Tech Affect, you may have read the recent guest blog by our fantastic intern Conor. Not only does he assist on many of our marketing and PR projects, he brings great ideas to the table and is an overall excellent contributor to the entire Affect Strategies team. Since Conor began interning with us last summer, he’s really taken an interest in developing Google Read more […]