Guest Blog: The Reason for the Season

This guest blog comes from Katie Safrey. There’s something about the Holiday season that inspires all of us to give more.  Whether that means finding the perfect gift for a loved one, taking time from your hectic schedule to be with family, or volunteering at a soup kitchen; there is warm feeling that goes hand in hand with making someone else feel good. This year, Affect Strategies participated in the USPS’ Be an Elf Program.  This program allows needy children to write letters to Santa, Read more […]

Communicating with Employees When Times are Tough

It’s almost every executive’s instinct to close the door and hide when times are tough at work – but not communicating with employees can actually make things worse. I received an email today from TalentTrust that had some great advice for CEOs and senior executives on communicating within the company during the economic crisis. Every employee is worried about their job, their mortgage, their savings and their future. This stress can actually make employees less productive at work – a study from Read more […]

The Kerrey Dilemma: Can Starting a Blog Mid-Crisis Backfire?

I just read the post Under Fire, Bob Kerrey Starts a Blog on the New York Times City Room blog. The rather accusatory headline stopped me in my tracks. It seems to suggest that starting a blog under duress can actually undermine the benefits of blogging in the first place. Why should CEOs, or, in this case, presidents of universities, blog? There are many reasons, though the first in my mind is creating a sense of transparency. From a public relations perspective, giving a leader the opportunity Read more […]

Trendwatching.com: Great, Thoughtful Trend Resource for PR Pros

A former office mate who works in the fashion business turned me on to the site Trendwatching.com. While they offer paid consulting services and custom reporting, the free monthly briefing via RSS is exploding with trendy goodness. The December 2008 briefing contains a preview of what the Trendwatching.com experts predict will bubble up in 2009. Feedback 3.0 really caught my attention: FEEDBACK 3.0 (which is building as we speak) will be all about companies joining the conversation, if only to Read more […]

Jeff Pulver at TechAviv – Musings of an Entrepreneur, VC, and Tech Enthusiast

Jeff Pulver spoke at last night’s TechAviv MeetUp. TechAviv brings together Israeli high-tech entrepreneurs for monthly meetups where a select few speak, demo their product, and then answer tough questions by the crowd. The format recently added someone to the ‘hot seat’ and Jeff Pulver obliged. Although I have known of Jeff for more than 10 years, with various interations over time, this was the first time I really heard him speak in person on his love for Israeli technology and innovation as well Read more […]

“Birds of a Feather Twitter Together” article by Katherine Boehret

Okay, Okay, I know that I won’t shut up about Twitter, but Katherine Boehret wrote a great article on ‘getting started’ with Twitter for newbies in this week’s issue of All Things Digital. It’s just simple “what is it and what can I do with it” information for beginners. If you are not familiar with All Things Digital, its a fantastic (and free) newsletter put together by Walt Mossberg and Kara Swisher of the Wall Street Journal. If you are a techie, this should be required reading. You can Read more […]