HootSuite: Nifty Little Twitter Tool

Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated to be the administrator of the accounts, and that person can give other people the authority to edit and make changes to individual accounts. You can also pre-schedule tweets that can be mixed Read more […]

PRSA-NY Honors Sandra with Big Apple President’s Award

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow Room (which, sadly, may still be closing) at the top of Rockefeller Center, drinking bellinis and rubbing elbows with the other winners. We also had our own Affect-style Read more […]

Majority of Marketers Believe No Experience Needed to be a Social Media Expert? Yeah, Right…

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert” I have to provide you with the full summary – its short, but so good – here goes: You may have spent a lifetime watching hours of television on a daily basis and being exposed to an infinite number of commercials in the process but, based on Read more […]

5 Tips on Finding the Right Social Media Advisor or Agency for Your Company

There are so many folks coming out of the woodwork these days that claim to be social media experts. It’s hard to know who’s a snake oil salesman and who really has the good stuff. For the most part, a social media expert needs to be more than someone who’s anointed themselves with the title. Here are five quick tips that will help you sniff out a good partner to help you achieve your objectives in social media: 1. Practice what they preach. Anyone trying to advise you on social media engagement Read more […]

Latest Nielsen Research: Twitter Retention Rate Low and I ask, “So What?”

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters! So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his blog on Twitter, its retention rate, and predictions on where Twitter will be if retention rates don’t improve. You can read the report for yourself, but Read more […]

Gotham Media Ventures Breakfast on Gaming

Yesterday’s Gotham Media Ventures breakfast on the future of gaming was expertly moderated by former Activision exec and current President of E-Line Ventures Alan Gershenfeld. It was the type of event you don’t mind rolling out of bed an hour early for — great panelists, smart attendees, and frank conversation. And it was free! I took tons of notes, but here are a few of the most interesting takeaways: 97% of US kids play video games. More than 80 million people visited casual gaming websites Read more […]

Reflections on South Africa

My absence in the TechAffect blog is due to my month-long trip to South Africa. As you may know from my bio, I was born and raised in South Africa and left solo at the age of 24 (that’s a whole other story), leaving my family there. Of course, I have been back quite regularly over the years, but this visit came after a nearly 4 year hiatus. Since I left, I have watched and observed the painful development of freedom for this beautiful country and its “rainbow” nation, with the culmination Read more […]