Pimping Your LinkedIn Profile

So, you already have a LinkedIn profile for you and your company. Are you making the most of it? LinkedIn is the number one site for business networking but many marketers aren’t paying attention to all of the features and functions. Although it may not be the sexy social media new kid on the block, it has rich capabilities and your target audience is using it on a regular basis.                 Individuals on LinkedIn: 1.       Add news feeds to your profile for a steady Read more […]

Post-Acquisition PR Temptations to Avoid

Acquisitions can be a fun — and scary — time for communications pros. I remember during my days at 24/7 Media, at the height of the dot com boom, we acquired nine companies during my tenure. Nine! At the time, not all of the companies brought into the fold were also brought in to our existing marketing programs. But I can understand why, when Adobe acquired Omniture on September 15, Adobe would want to introduce itself to Omniture’s customers. I’m just not sure they went about it the right way. I’m Read more […]