Agency vs. In-house PR: Choosing the path that is right for you

During the current economic decline, most professionals and students looking for jobs do not have the luxury to be picky about where they apply or what positions they accept. However, it is still important to find a job that suits your skill set and personality.  For PR professionals, that usually means choosing between agency life… Continue reading

Positioning and Brand Development: The NYU SCPS Course to Fill Your Knowledge Gap

Every so often, you meet someone in your professional life whose wisdom you are eager to have rub off on you. I can’t remember exactly how I made the acquaintance of Jay Gronlund, CEO of consulting firm Pathfinder Group, but we seem to have interesting conversations every time we connect. While Jay often picks my… Continue reading

Earning That Great TV News Hit

Today’s post is from team member Pete Cataldo, who shares some of his seven-plus years of broadcast news experience to help PR pros learn the ins-and-outs of pitching to the TV reporter. As public relations professionals, leveraging clients to become TV news worthy can prove to be quite the challenge. TV news reporters are demanding,… Continue reading

Does Europe Have an Image Problem?

The European Union has once again fallen under some strong scrutiny, following the decision to halt all air traffic to and from Northern Europe for five days due to volcanic ash spewing into the air from Iceland. Politicians, media and the general public are all speculating as to whether a full halt was necessary and… Continue reading

Happy Foursquare Day: Five Ways Businesses Can Leverage Foursquare in Marketing Efforts

In celebration of the first international Foursquare Day , the Affect team has compiled five ways in which businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales. You can view theses tips in their entirety on our website, but… Continue reading

Smart PR for Grows its Stock by 5%

Whoever is behind appearing on the CBS show “Undercover Boss” should be given a raise and a gold star for smart PR. Following the appearance of the company’s president and COO Chris McCann on the show, the company’s stock rose by 5% the very next day. It’s not the most inventive public relations move… Continue reading

Apple’s Buzz Machine Getting Mixed Reviews

Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since the… Continue reading

Want Job Security? Train Folks to Replace You

This week I’ll be speaking at Bulldog Reporter’s PR Agency Management 2010 Summit. One of the most important lessons that I’ve learned as an employee and a manager, is that the best way to make yourself indispensable and advance your career (and your company) is to constantly grow and expand your skill set and contribution… Continue reading

Managing to Leading: Making the Transition

In most PR agencies, there are many different levels of management.  Account executives might manage assistant account executives; senior account supervisors might manage account supervisors – but when should managing switch to leading and what is the difference? Managers and leaders have similar skill sets.  For each, a thorough understanding of the work at hand… Continue reading