Our Big Night at the PRSA-NY Big Apple Awards!

It’s been an exciting week for Affect Strategies!  On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre.  The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area.  We had a great time at the awards and enjoyed hanging out as a team after business hours.  It was also extremely inspiring to celebrate the industry with other hard-working PR practitioners. Now for the big news – I’m excited to say that Affect won a Big Apple Read more […]

Client Management: Getting Back To Basics

New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and your client symbiotic. Be Responsive— There is nothing a client hates more than sending an email or leaving a message and not getting a response for several hours or even days. Read more […]

Why an Internship Can Be Your Key to Success, Especially in PR

An internship in any industry is vital to getting a foot in the door and a leg up on your competition with respect to obtaining a job. It helps determine if this field is the right one for the student or job-seeker, as well as provide the necessary introductory training for the intern to learn the basic skills of said profession. In public relations, an internship is often the key to a successful career in the field as it encompasses most of the duties a person finds in an entry-level position, Read more […]

Are You Generating Ideas? Or Just Looking for Pellets?

Where do you find good ideas? Seth Godin posed this question in a recent blog post. Freelance writer Geeta Dayal offers tips for fellow creative types on how to stay fresh. The idea of ideas has been on my mind a lot lately. All agencies are faced with idea generation on a daily, if not minute-by-minute, basis. From pitching journalists, to coming up with relevant tweets, to creating “big ideas” for marketing and PR campaigns, to writing proposals from scratch, everyone on our team pulls rabbits Read more […]

Trying to Make PRSA a Democratic Organization

Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry networking and for providing advocacy and support for the PR profession. What many members may not know is that in order to serve as a national officer and board member Read more […]

BMA Presents Mobile Marketing

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft Mobile Media All of the panelists had really interesting perspectives and insight on mobile marketing. Read more […]