A Different Look at San Diego Comic-Con

As a self-proclaimed comic and video game geek, this past weekend gave me the opportunity to completely embrace that side of my personality – San Diego Comic-Con (SDCC).  I know the images that appear in many people’s minds when they hear about Comic-Con; people dressed up in odd costumes, rabid fans trying to get in… Continue reading

The Social Media Success Series from Affect

Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series– a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or… Continue reading

PR 101 With TEBC

Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s… Continue reading

The Sweet Smell of Social Media Success: How to Reproduce the Old Spice Video Phenomenon

John Bell head of Ogilvy PR‘s global digital practice provides a great overview of the success factors of the Old Spice social media campaign. He asks the three critical questions: Was it successful? What about it made it so? No, was it really successful like did it drive sales? Too many companies undervalue the follow,… Continue reading

Quick Tip: A Thesis Statement is not an Argument

Public relations pros are masters when it comes to crafting witty headlines. However, it’s important not to confuse the window dressing with the actual window. Without getting too postmodern/signifiers that signify nothing on you, let me offer this gentle reminder: a great headline is not the same thing as a great argument. While this lapse… Continue reading

Affect Strategies and Teen Entrepreneur Bootcamp

Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business… Continue reading

Affect’s Top 5 Reads of the Week

For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries…. Continue reading

Tweet Yourself Out of a Job: 5 Tweets to Get You Fired

This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties… Continue reading

Exclusives, Exclusives, Exclusives!

Today’s blog post is brought to you by Kate Lee, an account exec here at Affect.  Kate works on both public relations and social media accounts for our clients. This week, along with some of my Affect colleagues, I had the wonderful opportunity to attend the Bulldog Reporter Media Relations Summit. We met one-on-one with… Continue reading