PR 101 With TEBC

Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s of dealing with the media. After the presentation, they worked on drafting a press release announcing the opening of their espresso bar, which I have no doubt will be great.

A fun time was had by all and I am really looking forward to the next speaking engagement with TEBC.

For those interested in learning more about these awesome kids, check out the TEBC blog at