The Spokesperson Refresher Course: How to Avoid a Media Blunder

Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also be a risk. We’ve all seen that dreadful interview in which the spokesperson gets his or her company into hot water with just one misguided word or comment. And with the viral Read more […]

Event Recap: PCNY “Business News” Luncheon

We recently attended the Publicity Club of New York first of the Fall media luncheons.  These luncheons are designed to provide public relations professionals with a behind-the-scenes look at many of the challenges they face in the industry and include a panel of guests from the media including television, print and online outlets.  This particular one focused on business news and included a panel from major business outlets: Andy Hoffman – Executive Producer, Fox Business Network Mark Read more […]

Affect Media Hits Round Up

It’s another busy week here at Affect, and as usual we’re busy helping all of our clients get their message out there – whether it be creating some good old fashioned buzz or targeting prospective clients and partners. Here’s some of the work we’ve been most proud of recently: INTTRA shared some of their bright ideas in this ComputerWorld article. Regus launched their Show Us Your Office Contest, which caught the eye of NJ Business, A Better Office, Read more […]

Don’t Get Lost in the Dark

It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing.  Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re always in the loop: 1)       Be Team Oriented: Help your client move away from the mentality that his business and your agency are two separate entities and start talking about the relationship Read more […]

Don’t Forget the Basics

I had an interesting conversation with a someone today that reminded me of the importance of PR basics we were taught in PR 101. This person was explaining to me that while his company had been covered on multiple occasions by the Today Show, The New York Times and FOX News, among other national media outlets, that he wasn’t interested in that kind of coverage. I was quite surprised to hear that, to say the least. I can honestly say that was the first time in my career that anyone had said to me Read more […]