Online Community Building: Start with a Solid Foundation

We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where communities can exist and grow. The execution of social media strategy can achieve deeper levels of success and engagement due to the presence of a Read more […]

Cashing in on location-based technology: Will consumers use it this holiday season?

Earlier this month, I attended the inaugural Geoweb Summit in Brooklyn, which billed itself as “bringing together pioneers from different aspects of the emerging geoweb industry.” Having kept up on my industry reading, I went into the event having been recently barraged with news announcing the availability of new location-based services and applications, mixed with reports that no one was using them. The morning of the summit, Pew Internet released a study that found that only 4 percent of Read more […]

Bulldog Reporter’s PR University Presents: Using Social Media to Pitch the Press

There’s no doubt that social media has changed the landscape of PR, especially when it comes to media relations. As more and more conversations occur on social networks each day, traditional pitching methods such as email and phone calls are becoming less and less effective in getting a reporter’s attention. Here at Affect, we are constantly looking for ways in which we can better connect with journalists through social media in order to build/maintain relationships and secure meaningful coverage Read more […]

Affect Partners with Strutta to Build Interactive Online Promotions & Contests

Here at Affect we pride ourselves on working with the best, most innovative minds in the PR, marketing and social media business. That’s why it was a natural fit for us to collaborate with Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests – and we’re thrilled to announce them as an official Affect Strategies partner. We were first introduced to Strutta when we were tasked with helping one of our Read more […]