the impact of social media on attention

The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I attended the 2011 Windsor Lecture at the University of Illinois Champaign-Urbana, with Bernardo A. Huberman, Senior HP Fellow and Director of the Social Read more […]

Dusting the Cob Webs off Your Trade Show PR Strategy

My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner to always be on the top of their game. Here are some key lessons and take-aways from this year’s efforts: Integrate Social Media into Your Strategy Nothing says Read more […]

Taking Time to Think – a No Brainer

I recently read an interesting article about how taking time to think can make you a better leader. Now I know a lot of you are going to think this is obvious and something we do automatically.  However, I have found that as our jobs become routine and more and more based on instinct, we rarely schedule time to think creatively or challenge our thought process.  This article emphasizes the importance of scheduling this time and taking it, guilt free. With calendars being overbooked and many Read more […]


Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor, AOL and MSN. We have had the pleasure of working with Landline on several viral video campaigns, including an award-winning series for Regus, Absolute Read more […]

Turning a Customer Service #FAIL Around: The Dos and Don’ts of Customer Service on Social Media

I was checking my e-mail when it happened. The dreaded cancellation notice of an online purchase from Best Buy, just minutes before I was heading out to pick-up the new flat screen TV I ordered for in-store pick-up. I was extremely frustrated, so I went to Twitter to make it public that my TV had been canceled – and all I got from a Best Buy representative on Twitter was a note to call 1-888-BESTBUY: While that made me cranky, I was even crankier the next night when I received an e-mail from Read more […]