As many of you know, it’s Social Media Week. (That deserves a ‘Yay!’) But the growth of social media is too large to handle in one city, so all across the world conferences and presenters will discuss the ever-growing presence and trends of the social Web. We also want to learn more about what’s going on across the sea, and, really, what’s more social than a blog swap?
For the second consecutive year, we will work with our partner, Johnson King – a European technology PR agency headquartered in London – to discuss the major Social Media Week events in London and New York City. Enjoy, and check back for regular installments from our friends in London. And you can see our thoughts on the New York City events at the Johnson King blog.
Social Media Week 2011: Affect Strategies’ Regina Nisita talks about how social media has impacted the gaming world.
The start of Social Media Week 2011 in New York City yesterday included a panel on how social dynamics are changing the gaming industry. Social gamers are considered a new breed of gamer, which marketers are very interested in attracting but few have succeeded. Although many in the gaming industry suggest marketers proceed with caution, many agree that social gaming is changing not only the gaming industry, but advertising strategy as well. Read more about this panel discussion on the Johnson King blog.