The Dragonfly Effect: Inspiring & Educational Presentation from Web 2.0 Expo

Sometimes you attend a conference and attend a keynote session. As someone in the session tweeted, “once in a while that keynote becomes a key moment.” That’s how I felt after attending Jennifer Aaker‘s session at the Web 2.0 Expo in San Francisco yesterday. Jennifer is a social psychologist and marketer and Professor at Stanford… Continue reading

San Francisco or Bust! Affect’s Founder & President to Speak at Web 2.0 Expo

Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president… Continue reading

Tooting Our Own Horn

With March quickly coming to an end, I thought it would be a good time to give my fellow Affect-ers a shout out for a job well done. 2011 has been extremely busy thus far, and I’m constantly impressed at how we always tackle media relations head-on and are able to move the needle for… Continue reading

5 Facebook Fan Page Changes You Should Use

A little over a month ago, Facebook announced that it would be switching up its Facebook fan pages, offering a new layout and extra capabilities for administrators. While not all of the fan pages appear to be using this new format, soon every administrator will. But fret not; this is a great thing for those… Continue reading

The New York Intern Project – Have You Checked Out the Entries Yet?

We’re a few weeks in to The New York Intern Project, our contest co-sponsored by Strutta to find our summer 2011 intern, and the race is on to garner the most votes and become one of our six finalists! We’ve received more than 30 entries to date, and I’ve really enjoyed browsing the entries so far…. Continue reading