What does the ESPN Book Have To Do With Good Business?

I’m not into sports. In fact, I’m the girl in the stands whispering questions to her husband about which “outfits” the home team is in. So why would I find Those Guys Have All the Fun: Inside the World of ESPN one of the more fascinating business and branding books I’ve read in a long… Continue reading

Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of… Continue reading

3 Questions to Ask – and Answer – for Measurable Social Media

Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in… Continue reading