What does the ESPN Book Have To Do With Good Business?

I’m not into sports. In fact, I’m the girl in the stands whispering questions to her husband about which “outfits” the home team is in. So why would I find Those Guys Have All the Fun: Inside the World of ESPN one of the more fascinating business and branding books I’ve read in a long time. The book does a really nice job of setting up the entire business story of ESPN – from the initial concept and founding through several leadership changes and the massive growth of the cable industry. Read more […]

Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of California on the site. Coghlan has an agreement between Central Basin’s public affairs office which promises promotional stories “written in the Read more […]

3 Questions to Ask – and Answer – for Measurable Social Media

Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in social media, one of the popular comebacks that has made more than its fair share of rounds is, “What’s the ROI of your mother?” Personally, I Read more […]