Heading to a Tradeshow in 2012? 5 Tips For Getting the Most ROI Out of Your Event

For some, Vegas brings memories of buffets, cocktails and the Cirque du Soleil show. For others, it brings back memories of shuttle schedules, sore feet and stacks of business cards – yes, I’m talking about tradeshow season. While tradeshows aren’t anything new, in the past few years I’ve seen companies who more closely evaluate which tradeshows they go to – making sure they get the most ROI for any event. I’ve been privileged to have the opportunity to help out on the ground or from Read more […]


I love music, so reasonably I’ve been an avid user of Spotify since it first appeared in the United States. Aside from fulfilling my music needs, Spotify has consistently offered so much more. Most recently the company announced that they now offer applications. One of Spotify’s initial applications was the Rolling Stone application. While users listen to music, they are able to read song reviews directly from Rolling Stone’s editorial team. The symbiotic relationship distributes recognition Read more […]

Banning Emails – Novel or Nonsense?

I’ll admit it. I’m in a love/hate relationship with my inbox. Don’t get me wrong; there are things I love about it: it bears witness to the exchange of great ideas, documents new relationships with key influencers, and gives me amazing search functionality (hello all-important email I sent back in 2008!). But it also has an ugly side. The side that gives me anxiety after coming back from a week-long vacation, or a full day of back-to-back meetings where my laptop, and phone, don’t belong. Read more […]

Honors for Affect!

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives judge the PR News Awards, so we are thrilled to be recognized by our peers as a top place to work in the industry. I enjoy coming into work each and every day because of the team and overall atmosphere Read more […]