3 Things the Movie “Page One: Inside the New York Times” Taught Me About Reporters

I’m a pretty big nerd when it comes to media – I’ve been known to follow reporters on Twitter like they’re celebrities, or sign up for tours of media organizations. So it probably comes as no surprise that when I saw last week that the documentary by Andrew Rossi, “Page One: Inside the New York Times” was available on on-demand, I immediately purchased it. Page One, which premiered in 2011, takes us behind the scenes with reporters from the Times’ Media Desk (home to reporters like Read more […]

Top PR Stories: What You Need to Know This Week

In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a major industry topic this week, with a large amount of websites, including Wikipedia, protesting the act. It’s interesting to see how this act influences public relations. Read more […]

Greatest Holiday Hits

We’ve been busy bees here at Affect. In between holidays, as well as the tradeshow prep and execution you’ve read so much about, we’ve still been able to deliver great coverage for our clients. In an effort to honor our team’s fantastic work, I wanted to share a few of our recent hits with our TechAffect readers:                 Survey results from Caron Treatment Centers highlight troubling behaviors associated with drinking Read more […]

CES and Press: Getting Coverage for Your Company

Another CES has come and gone. From what I’ve seen, 2012 will be the year of Ultrabooks and thin televisions with great resolution. This was my first year working on CES, and I wanted to share what I learned about maximizing press coverage for a company. Have a strong bench. When you attend a show like CES, you never know when an opportunity to speak with the press may arrive. Train several members of your team on handling the media and make sure they know the messaging you are trying to Read more […]