Dissecting “Why Every Social Media Manager Should Be Under 25”

  Cathryn Sloane, a new graduate and contributing writer for NextGenJournal, recently voiced her opinion on what she thinks is the “appropriate” age for a social media manager. The main point in Cathryn’s piece, which has caused quite a stir in the industry, is that individuals younger than 25 are better suited for social media positions based on their early adoption of social media. Cathryn received many negative comments on her post, mainly by more senior – and more seasoned Read more […]

The Affect Team Weighs In: Media Manipulation, Fact Checking and HARO

Wednesday’s Forbes article had the PR industry buzzing about self-proclaimed media manipulator, Ryan Holiday. Ryan used the popular industry tool, HARO to secure media coverage for himself on topics that he was not qualified to comment on, ranging from office stories to record collections to winterizing boats. This resulted in his inclusion in high profile stories and publications, including The New York Times. Inevitably, the article sparked a debate about journalism in the digital age. Read more […]

PR Pros: How to Fight the Summer Slow Down

For many public relations professionals, the time between July 4 and Labor Day can feel a little like waiting for bad movie previews to finish before the start of a summer blockbuster.  From the ecstasy of summer Fridays (aka: early dismissal for those in the dark), to the wandering attention spans of clients and reporters, even the most motivated pros can show signs of laziness before the last, and maybe most important, quarter of the year. Learning how to deal with downtime in public relations Read more […]

Internship Lessons from Dr. Seuss

The first month at Affect has flown by!  There hasn’t been a day that I don’t have numerous “pinch me I must be dreaming” moments.   The thrill of being chosen as the winner of “The New York Internship Project” has not gone away, and honestly, I don’t think it ever will. Since this is my first post for the Affect blog, I thought it would only be fitting to make it a Dr. Seuss theme, considering it was the theme I used for my NYIP entry. A few years ago, one of my college professors Read more […]

The “70/20/10 Philosophy” on Social Media

Last week was full of different industry events, from TechSet’s networking reception for the countdown to the 2012 Pivot Conference and the PRSA-NY Summer Social at SLATE, to the IABC Social Media Workshop. While all the events were successful, for the purpose of this post, I want to share an interesting learning experience from the IABC Social Media Workshop, which will serve as a good reminder for social media gurus. The “70/20/10 Philosophy” was presented and discussed by NYU Professor Read more […]