Opportunities Exist In Every Scandal: How Las Vegas Continues To Gamble and Win

Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is… Continue reading

Lance Armstrong’s Legacy: Cancer Survivor

Lance Armstrong will probably be stripped of his Tour De France titles and status as the greatest cyclist to have ever lived, but is his legacy as a champion for cancer also in jeopardy? Originally founded by Armstrong in 1997, Live Strong has raised nearly $500 million for cancer research and helped 2.5 million cancer… Continue reading

Cultivating Company Spokespeople: 5 Steps That Will Yield Your Best Spokesperson Group Yet

Raise your hand if this has happened to you: you have a great media opportunity secured, but can’t for the life of you get someone at your company on the phone with the reporter. Your spokesperson matrix? It’s empty. A reporter calls looking for a subject matter expert? Everyone’s too busy to make time for… Continue reading

Three Positive Takeaways from Progressive Insurance’s Twitter Blunder

As a PR pro, imagine waking up to this headline about your client: “My Sister Paid Progressive Insurance to Defend Her Killer in Court.” To me, that sounds like a nightmare. Yesterday afternoon, Progressive Insurance experienced that headline, and subsequent uproar within the Twittersphere surrounding its recent crisis. If companies are going to engage with… Continue reading

Harnessing The Power Of Storytelling

As an Integrated Marketing graduate student at NYU, I am currently taking a Brand Strategy course. We had a great reading the other day on harnessing the power of storytelling and thought it was definitely worth sharing. The reading was an excerpt from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. While the focus… Continue reading