Media Training 101: Lessons from the Campaign Trail

We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more […]

Social Media Behavior Is Starting to Shift

I love attending Social Media Week events and panels because they expose and engage their audiences to new thoughts and behaviors online. Last week The New York Times, “What Happens when Everything is Social” surpassed my expectations and shed some serious light on perceptions and shifts journalists are currently experiencing within social media. Shift #1: Only sharing with yourself? More and more people will start leveraging social media to share personal life events with only themselves. Read more […]

Practicing What We Preach: Examples of ‘Story Hijacking’ at Affect

If you’ve built a PR program solely around putting out press releases about your company or products, I’ve got news for you: you’re missing out on a whole gamut of other media opportunities. I wrote about the art of ‘story hijacking’ earlier this year, and I assure you, the practice is alive and well here at Affect. In fact, it’s a signature component of all of our PR programs – because we believe that it’s just as essential to be a part of breaking news as it is to break news. Never Read more […]