2013 Resolutions: Out with the old, in with the new

            Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but still equally as important goals that I can actually reach. For my work-related resolutions, I’m vowing to ditch some of the bad habits I’ve accumulated over the years. And as Read more […]

Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate with reporters in a mutually beneficial way. There were quite a few interesting discussions that took place during the panel, as well as important Read more […]

Journalists are “Getting the Picture”

The shift toward visual and graphic digital content is a trend that shows no signs of reversal. Case in point: All Things D reported that in August of this year, smartphone users spent more time on Instagram than on Twitter for the first time since Instagram launched in 2010. Contributing to the trend is the capacity to discuss print images via social media; for instance, consider the volume of online commentary generated by the recently published New York Post cover image of a man pushed onto the Read more […]