2013 Resolutions: Out with the old, in with the new







Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but still equally as important goals that I can actually reach.

For my work-related resolutions, I’m vowing to ditch some of the bad habits I’ve accumulated over the years. And as it turns out, there are some great resources to help me stay focused and avoid the temptation of returning to old devices. Here are a few positive changes I’m looking forward to making in 2013:

1) Move away from the screen – Yes, emails and Twitter conversations are (usually) fast and easy, but there’s nothing quite like meeting with someone face to face. And in the PR business, developing strong relationships with people in the industry – media, clients, partners, peers or otherwise – is key. So in 2013, I’ll be getting out more to meet with the folks I interact with on a daily basis. If you’re thinking of doing the same, PRSA NY’s programs and events page is a great place to start.

2) Go for brevity in writing – In B2B tech PR, running into complex terms, technologies and processes is just a normal day on the job. So is making the information easy to understand for the audiences we’re trying to reach. I like to think I’m getting better and better, but there’s always room for improvement. Good thing Ragan’s PR Daily has a handy article – 20 Phrases You Can Replace With One Word – that I’ll bookmark for later.

3) Along those lines, ditch the business jargon – When I first started in PR, I never thought I’d be one of “those” people who say things like “circle back,” “robust,” or the cringe-worthy “boil the ocean.” Oh how wrong I was. I’m not sure when the words first made their way into my vocabulary, but I know I’m leaving them in 2012. This Forbes article will definitely help keep me in check in the New Year.

4) Learn a new skill – Unless you are working on projects that expose you to new areas of the communications field, chances are you (like me) have an opportunity to branch out and learn a few new skills. With 2013 approaching, there’s no time like the present for a little professional development. Check out PR Week, Bulldog Reporter and other industry trades to see what’s right for you.

5) Lend a helping hand – If 2012 taught us anything, it’s the importance of coming together as a community in times of need (and well after the news trucks have left). Next year, I’ll be using the volunteer days offered to me by Affect, and will be encouraging others on our team to do the same. Whether you’re helping to rebuild after Hurricane Sandy, lending your support in the wake of the Sandy Hook tragedy, or offering your time for another deserving cause, any and all help is appreciated.

Are there goals you’re looking forward to reaching in 2013? Bad habits to walk away from? Leave your resolutions in the comments below!

Happy New Year, all!