How to Make Your Blog the Next Hot Media Property

Recently, our own president and founder Sandra Fathi presented a webinar in conjunction with Critical Mention entitled “How to Make Your Blog the Next Hot Media Property.” Sandra covered best practices for building and maintaining a successful blog and shared a case study on Naked Security, an IT Security Blog from Sophos, that garners approximately 1.8 million page views per month and positions company executives as industry experts.You can access a recording of Sandra’s presentation here Read more […]

A Fresh Start to the New Year: Learning from PR Disasters of 2012

Every year, a handful of PR slip-ups go down in history as PR disasters. Last month, Laura Stampler from Business Insider wrote about the cringe worthy PR disasters of 2012. While these situations have faded from the news cycle, they will always be an example of what not to do as a company or an agency. As Stampler puts it, “All it takes is a single employee’s bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode.”As Read more […]

New Year, New Business: What are your 2013 business resolutions?

Many people talk about New Year’s resolutions as they pertain to their personal life or even professional life. But, what about New Year’s resolutions for your business? As a business owner or senior executive, now is the best time to get your business in shape to take advantage of 2013. Here are a few quick suggestions for committing to these changes to set your business up for success in the new year.1. Stop Working. Stop working on the things that don’t contribute directly to the success of your Read more […]