Going Back to Basics: Tradeshow Must-Haves

Tradeshow season (my favorite season of all!) is upon us. It’s the time of year when snow melts, flowers bloom – and you struggle to calculate the wattage required to provide electricity to a dozen laptops and multiple LCD screens for your 10×20 booth space (side note: why do the power strips always need to be ordered separately – what is the sense in that?). It’s so easy to get caught up in furniture, floral, labor and Internet – you may overlook the things that won’t physically be sitting in the Read more […]

Breaking News? Pump the Brakes

In PR, breaking news often represents an opportunity to generate media coverage for clients. Here at Affect, we call it Story Hijacking. And we do it a lot. While speed is crucial, it’s just as important to be thorough in your approach to avoid misunderstandings or other pitfalls. After Superstorm Sandy, Garance Franke-Ruta published a brilliantly “common-sensical” refresher on Tweeting responsibly about breaking news. Here are three other reminders to help PR pros keep calm and pitch on: 1.     Read more […]

What Didn’t We Do? Tales of a Busy Affect February 2013

Here at Affect, it’s been another busy month filled with everything from tradeshows, to press releases, to media briefings and contests. When I took a look back at the month, I couldn’t help but ask: what DIDN’T we do at Affect in February? Indulge me on a little sample of a few of the things we accomplished as an agency last month: Hosted two Social Media Week events Pitched our mobile & security clients for on-site briefings at both Mobile World Congress and RSA Attended the hugely successful Read more […]

Do you have what it takes to be the next member of the Affect team?

To find our next Account Coordinator, today Affect announced the launch of The New York Job Project, a contest where one entrant will win a full-time dream job working at Affect. Building on the success of the annual New York Intern Project, in which contestants competed for a paid summer internship, Affect initiated the job contest to encourage talented, aspiring PR and social media professionals to jump-start their careers. Powered by Strutta, an interactive promotions company offering an Read more […]