The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

Here are 5 ways that marketing technology will evolve:

  1. Customers expect hyper-personalization
  2. Mobile marketing automation will take over
  3. Apps influence video domination on mobile
  4. Marketing automation and ad tech firms will consolidate
  5. Creativity as the focus of the new year

To see all five trends in detail, read the full article here.

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