It may come as no surprise that social media has become the biggest source of news for today’s consumers, and thus what trends on social has a big impact on what media outlets decide to cover. A study recently came out underscoring that fact, with stats showing that 51% of online users are now getting their news from social media at least once a week.
Knowing this, brands need to change their PR strategies to make sure their companies stay relevant and visible.
So how can you make sure your stories will resonate on social media? Relate to what’s trending? And appeal to the media? Get 3 tips to make your news click-worthy by checking out the full article on CommPro.