Affect Appoints Melissa Baratta Healthcare Practice Lead

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice.

Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates.

She has led PR and marketing programs for healthcare providers, pharmaceutical and biotech companies, medical device manufacturers and healthcare IT providers across a wide range of therapeutic areas. Her work spans media relations, medical and scientific content development, patient education and advocacy programs, and social media programs.

Melissa will continue to work with current technology and professional services clients, but in her new role, she will be focused on growing the healthcare practice. Under her leadership, we look forward to formalizing our healthcare practice and strengthening our capabilities to better serve today’s client needs.

As part of our focus on our healthcare practice, we’re also looking for great folks to join our team! Learn morning about job opportunities at Affect here: http://www.affect.com/openings/

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