Adding new members to our team here at Affect is comparable to introducing someone new to our families at home– we take it very seriously. There is excitement, nerves, anxious energy, and happiness all wrapped into one.
Cameron Lisa, Affect’s new SAE, came on board in mid-December for the last two weeks of the year before jumping in full speed at the start of this month. Her background is in Public Relations and advertising, and she came to us from another B2B/Tech PR Agency in NYC.
Cameron has a strong technology and B2B PR background with 4 years under her belt in the industry. Her previous experience includes expertise within many verticals: cybersecurity/privacy, healthcare, IoT/cloud/software, branding and marketing, consumer, HR and financial industries, among others. Cameron is passionate about finding each of her clients unique expertise and “sweet spots”– and translating those over into the media spotlight.
As a Senior Account Executive, Cameron’s responsibilities include executing on the media strategy – coordinating media outreach, writing press releases and bylines, staffing interviews, story hijacking and more. Cameron will also serve as a day-to-day contact, spearheading announcements and media outreach strategy for her clients.
Prior to joining Affect, Cameron served as an Account Executive at North 6th Agency, a full-service PR agency specializing in the technology industry. She started her career at Woods Witt Dealy & Sons, a marketing and advertising agency, where she served as a publicist for the firm’s consumer technology clients. Before WW&D, Cameron also worked on the editorial side at Manhattan Magazine, giving her the ability to put herself in an editors shoes. With a degree in both Public Relations and Advertising from CUNY City, Cameron is a well-rounded and seasoned Marketing and PR professional.
Q&A (Conducted by Meredith, Office/Account Coordinator)
Q: We hear you don’t have a Facebook profile. Don’t you find it a little ironic that you are in PR and yet don’t use Facebook?
A: I knew this one was coming! Yes, it’s true that I do not have a Facebook profile. I actually deleted it almost six years ago now, which is crazy, it feels like yesterday. I waited for my birthday to come to get all my birthday wishes and then I said goodbye and never looked back. For me personally, I don’t think Facebook has anything to do with my career. I have enjoyed providing Facebook posts and strategies alike for my clients over the years, but never have I felt like I was missing out or unable to keep up because I myself don’t have a profile. I’ve actually found that most of the people I admire in our industry (B2B tech) don’t keep personal social media profiles. LinkedIn provides more of what I’m looking for in terms of a social platform that coincides with my work. Using Facebook for news sounds like an oxymoron to me, I get my news from good old-fashioned e-mail, text and Twitter updates. Onward!
Q: Have you always been in B2B Tech PR and if so, why? If not, why did you choose B2B Tech as opposed to B2C Tech, or any other industry?
A: No. My first internship during college was at a B2C travel and hospitality PR firm. I loved it, but during that time the technology talk was really taking the news and world by storm. I found myself signing up for e-mail alerts from TechCrunch and WIRED, instead of Travel & Leisure and Vogue– and ultimately decided I wanted to get into more of the tech side of things. Then I made the jump to working in a company that did Advertising and PR for consumer technology companies. I really liked that too. For the past 2+ years I’ve been with mostly B2B companies but I’ve had my share of B2C laced in there too. I really enjoy working with both, and it’s nice to mix it up at times to tell a different story and reach a different audience.
Q: What kinds of things do you like to read? (book genres, publications, etc) –For example, I love mystery novels, and I love long form features on culture and history, and short-form reporting on current events/politics. I think it’s interesting to know what kinds of things people in the same field are personally interested in reading and if there are trends or major outliers.
A: I’m a news junkie, so, when I’m not reading the news from CNN, CNBC, WSJ, NYT, etc. I love a good health blog. Goop is my favorite. I’m addicted to their content, and Gwyneth Paltrow is the coolest. Sometimes I get carried away with what they say though, apparently GP washes her hair with bottled, alkaline water only. So, one time I tried the same– let’s just say there’s a reason why I’m not a celebrity.
In terms of books, the last few books I’ve read have been all over the place: The Girl on the Train, The Little Prince, Queen of the Night, Zero K. I really don’t have a particular taste in books. I usually just see a good book review on NYT and go for it. I’m always down for a good mystery novel though, send one my way! I love the idea of joining a book club, but I never pull the plug when I have the chance to join one. We should start an Affect book club for sure.
Q: Describe what you were like at age 10.
A: Tomboy! Both of my parents were college athletes, and both are actually in the hall of fames at their alma-maters. So I grew up immersed in every kind of sport; playing softball soccer, and everything in between. I started gymnastics when I was 7 and it got serious pretty fast so I had to drop all of the other sports to focus on that. I was a brat up until then! My coaches at the gym really molded me and taught me about discipline and commitment. I’m really thankful that I got into such an intense program at a young age because it really shaped a lot of things about my personality that I still carry today.