We are excited to welcome Lauren Epstein, who joins our team as an Account Supervisor. A veteran tech PR professional and self-proclaimed news junkie, Lauren will be uniquely positioned to represent our company’s clientele. We took the chance to sit down with Lauren and conduct an impromptu Q&A to get some more details:
1) How did you get into tech PR? What do you love most about it?
Oh wow, getting right to the hard-hitting questions. I sort of fell into tech PR, my first job out of college was at an agency that represented an array of consumer, enterprise and B2B tech clients. Right off the bat, I was exposed to all of these crazy cool clients and have been hooked ever since! What I love most about tech and PR in general is that there is never a dull moment and always something new to learn/discover. Also, tech is and will always remain very relevant from both a business and consumer perspective.
2) You are a self-proclaimed news junkie – what are your go-to news sources?
The TODAY Show, The New York Times, USA Today, Fortune, and, do Twitter and Instagram count? I also love The Skimm, I read it every morning during my commute – it gives me such a clever overview of what is going on in the world!
3) In your career so far, what is the one accomplishment you are most proud of? What did you learn from it that has helped you continue to succeed?
I am very proud of the relationships I have developed over the course of my tenure. Whether it is with media or clients, PR is all about maintaining rapport with everyone you work with; no matter what title they hold. To be able to boast good relationships and maintain contact with media friendlies, old/new clients and former/current colleagues is what I am most grateful for, and my measure of success.
4) What, if anything, is the one thing about the PR industry that is missing/outdated/needs improvement? How do you address that in your professional work?
PR has succumbed to what I think a lot of businesses have fallen victim to – the shift in importance placed on quantity vs. quality. Of course, there is validity to the desire to dole out opportunity after opportunity and build a client’s brand through numerous placements, but mass mailing has become far too common in the field, and fails to consider the human being on the receiving end of a pitch. I strive to avoid that both out of respect for reporters, and my client’s brands. This ultimately to help strategically develop the quality relationships with them that lead to a quantity of opportunities for my clients!