Tech Affect is a blog written by team members of Affect. We’re not your run-of-the-mill public relations, marketing and social media firm. Specializing in technology, healthcare and professional services, we combine smart people, cutting-edge thinking, creative ideas and hard work to provide exceptional service and produce tangible results for our clients.

We know that every company has different business goals. Our services are tailored to meet communications needs of all shapes, sizes and budgets. We can help you launch a campaign, finesse your existing plans or light a creative spark that ignites your entire business strategy. From program development to program execution, we focus on tactics designed to make our clients successful.

If you’re looking for a partner that shares your passion, enthusiasm and determination, contact us. Let’s talk about what we can achieve together.

Sandra Fathi has been in the technology industry since her father put her to work soldering transistors onto circuit boards as a ‘fun’ summer job in grade school. Sandra started her real career as a journalist and later honed her skills in marketing and public relations for technology start-ups as well as telecom giants. An ardent entrepreneur, former drill sergeant in the Israeli army and self-admitted pop culture junky, when she’s not at work, Sandra spends most of her time being bossed around by her kids. Send her a note at See all blog posts by Sandra here.

Katie Creaser believes in the power of strong relationships. She brings honesty, enthusiasm and value to all of her interactions, from pitching journalists to advising clients. Katie’s passion for social media and public relations has resulted in successful campaigns for businesses of all shapes and sizes, and has translated into long-term client and partner relationships for Affect. She started her career as an event planner for the financial industry, and will always have a soft spot for a good tradeshow. When she’s not checking in on her clients, Katie can be found educating her young son on the ins and outs of pop culture or gossiping with her colleagues about the latest celebrity scandal. Email Katie at See all blog posts by Katie here.

Melissa Baratta has been a lover of the written word since she was old enough to hold a pen. She started out reporting on local news for New Jersey newspapers and magazines, eventually launching a career in PR working with tech and healthcare companies. Her passion lies in telling the unique and intricate stories of her clients through engaging content and thoughtful communications programs. Originally from Vermont, Melissa is a self-proclaimed foodie and lover of the outdoors. When she’s not at work, she can usually be found at a park or in her kitchen with her husband and two young children. Contact  Melissa at Read Melissa’s blog posts here.

Regina Pyne would rather be reading…nonstop…all day long. In lieu of that actually becoming a career, Regina has put her energy into helping make Affect a stimulating place to work as its VP of Human Resources and Operations. Before moving into HR, Regina worked on the client side as an Account Supervisor, where she managed PR accounts and provided strategic counsel to B2B technology and healthcare clients. When not at work, Regina can obviously be found reading, but also glued to her Xbox or at local NYC art galleries.  Catch up with her at See all blog posts by Regina here.