Public Relations

Affect Appoints Melissa Baratta Healthcare Practice Lead

By Katie Creaser | On November 3, 2016

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice.

Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates.

She has led PR and marketing programs for healthcare providers, pharmaceutical and biotech companies, medical device manufacturers and healthcare IT providers across a wide range of therapeutic areas. Her work spans media relations, medical and scientific content development, patient education and advocacy programs, and social media programs.

Melissa will continue to work with current technology and professional services clients, but in her new role, she will be focused on growing the healthcare practice. Under her leadership, we look forward to formalizing our healthcare practice and strengthening our capabilities to better serve today’s client needs.

As part of our focus on our healthcare practice, we’re also looking for great folks to join our team! Learn morning about job opportunities at Affect here: http://www.affect.com/openings/

Katie Creaser

Katie is a senior vice president at Affect, where she provides counsel to clients that are looking to bring PR and social media into their communications program as part of a thoughtful, holistic strategy. Katie works closely with Affect’s technology and healthcare clients to ensure that their value resonates with customers by creating compelling content for every medium. Prior to joining Affect, Katie served as assistant program manager for the Capital Roundtable, an event production company for the private equity, investment banking, venture capital, legal, hedge fund and professional advisory communities in New York City.