Affect, Crisis Communications, Media Training, Public Relations

Affect President Explains the Executive Apology in PR News

By Affect Team | On October 14, 2013

Here’s a brief excerpt from Sandra Fathi‘s article in PR News

Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs.

Even the most seasoned executive can rely on the following tips to avoid making an issue worse after something has gone wrong.

For the entire article, go to PR News.

Affect Team

As VP of HR & Operations, Regina Pyne is responsible for running the day-to-day operations at Affect, including finding ways to make the company more productive through its business operations and human resource management. She also handles recruiting for the agency; creating and implementing policies; staff development and management; benefits and contract management and operations management. Before transitioning to her role in HR and Operations, Regina worked on the client side as an Account Supervisor, where she managed PR accounts and provided strategic counsel to B2B technology and healthcare clients.