Affect President Explains the Executive Apology in PR News
By Affect Team | On October 14, 2013
Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs.
Even the most seasoned executive can rely on the following tips to avoid making an issue worse after something has gone wrong.
For the entire article, go to PR News.