Choosing Your Company’s Spokesperson: Don’t Put All your Eggs in One Basket

There has been a lot of uproar in the news recently regarding brand spokespeople gone wrong, from Subway spokesman Jared Fogel’s indictment on criminal charges to other major cases over the past decade. For example, you might remember Kellogg’s dropping Michael Phelps for smoking marijuana, or Smithfield Foods and The Food Network dropping Paula Deen for publicly vocalizing racist slurs. With these instances in mind, it seems that the margin of human error is high risk and brands should be cautious Read more […]

Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when Read more […]

Crisis Management in the Social Media Age

Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken down the traditional barriers to reaching customers and instead companies have the ability to interact more freely and directly with them. Conversely when issues arise, companies become more susceptible to the potential damage to a brand that can happen online. Most companies have crisis communications plans in place. However, many don’t take social media into Read more […]

Tech Affect News Roundup

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 17th. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week: Are you one of the 81% of small and medium-size businesses that are using social media? “LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media” Social media has added a whole new dimension to customer service, but are you doing it correctly? “3 Read more […]

Data-Driven Headlines

Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies. If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data. Our team looked at different types of data (i.e. proprietary, commissioned and curated) Read more […]

TECH AFFECT NEWS ROUNDUP

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week: CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores: “In ending cigarette sales, CVS risks revenue loss for PR gain” Are you planning on tweeting during your lunch break? Read more […]

Tech Affect News Round-Up

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of January 27th. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week: Are you looking for simple and cost-affordable way to analyze your social media data? Try Excel! “How to Analyze Your Social Media Activities With Excel” Make LinkedIn look easy “10 LinkedIn Blunders That Make You Look Like An Amateur” We all know Read more […]

Tech Affect News RoundUp – Week of 1/20/14

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of January 20th. Each week we’ll share some of our favorite public relations, social media and marketing stories from the week: Will Twibel – or libel on social media – become another social media policy we communicators need to look out for? “Courtney Love’s Landmark ‘Twibel’ Case and the Potential Impact on Social Media Policy” Our neighbors across the pond are unimpressed by content marketing Read more […]

2014 Trend Watch: Social Customer Service

Is the move towards providing customer service via social media – otherwise known as ‘social customer service’ – a trend that your organization is watching? If not, it should be, and here are a few reasons why. We know that consumer expectations for customer service are rapidly evolving. Whether you run an airline or a technology company or a bakery, businesses today are expected to be present and available on social media 24/7. In addition to changing expectations, consumers also expect Read more […]