This week, Affect VP Katie Creaser and I had the pleasure of attending an event hosted by our friends at LIFARS, a NYC-based cybersecurity and digital forensics firm. The event focused on cyber espionage and Advanced Persistent Threats (APTs), with speakers from well-known security software and hardware companies discussing the threat landscape and strategies to keep… Continue reading
While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.Continue reading
While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.Continue reading
Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.Continue reading
To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading
Senior Director Brittany Bevacqua provides some pointers for dealing with different interview situations.
Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.
Brittany Bevacqua, Senior Director at Affect, shares helpful tips for crafting the perfect byline abstract to get your piece placed in a publication.
Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.
One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be… Continue reading