PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Tech Media Watch: Four Things We’re Loving

At Affect, we’re constantly on the pulse of the media landscape—who’s moving where, who’s covering what, and what new tricks publications or networks are using to trying to capture our collective attention. The tech sector has been particularly interesting from a media perspective, with several high-profile entities expanding, boosting or deepening their coverage of this disruptive industry, many in just the last month alone. Here are four of our current favorites: Forbes Podcast: The Read more […]

Taking a Page from Security Story Hijacking

This week, Affect VP Katie Creaser and I had the pleasure of attending an event hosted by our friends at LIFARS, a NYC-based cybersecurity and digital forensics firm. The event focused on cyber espionage and Advanced Persistent Threats (APTs), with speakers from well-known security software and hardware companies discussing the threat landscape and strategies to keep companies safe. The security space is white-hot in the news, due in large part to the steady surge of data breaches, confirmed Read more […]

8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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How to Standout when Submitting for Awards

Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.

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Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately, I’ve been more intrigued with uncovering the peripheral, people-oriented storylines that can both increase awareness Read more […]

How to Get Your Message Across in Difficult Interviews

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Enhancing Writing Skills and Content Development Strategies

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