The Facebook Journalism Project: What it Means for PR Pros

Since the 2016 presidential election, Facebook has taken some real heat for the proliferation of fake news – frankly, that it wasn’t doing enough to stop it or acknowledging its damage and repercussions. I couldn’t help but agree – as a PR pro – it’s easy for me to separate reliable outlets, sources and journalists from garbage, but sadly, I’ve watched fake news spread like wildfire – even within my own personal network of family and friends. Last week, Facebook announced the Facebook Journalism Read more […]

Affect Appoints Melissa Baratta Healthcare Practice Lead

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates. She has led PR and marketing programs for healthcare providers, Read more […]

Meet Affect @ Ragan’s Visual Communications Conference at Cisco, September 21-23

Content marketing is getting harder everyday. Comms pros are challenged to create creative, exciting content to stand out from the competition – while dealing with consumers’ shortening attention spans and a heavier reliance on mobile phones. Most brands understand that visuals need to be a part of their content marketing strategy – but don’t know where to start or how to make sure that they achieve ROI for their efforts. Join Affect at Ragan’s Visual Communications Conference at Cisco headquarters Read more […]

A Crash Course in Plagiarism

It’s been an eventful week in the news as the presidential election heats up. At Affect, Melania Trump’s speech on Tuesday night inspired some lively coffee talk about plagiarism. Regardless of how you feel about the speech – it’s critical for communications experts to understand what counts as plagiarism and how to avoid it. Here are three of the most common ways to get in trouble: Your Idea Isn’t Actually Yours: In this case, you’ve read about a concept or idea and would like to Read more […]

5 Ways to Build a Better Relationship with Your PR Agency

My absolute favorite thing about my job is my relationships with Affect’s clients – and it always has been. Although I don’t play favorites, the best clients are the ones that view our agency as a true partner and extension of their marketing and communications team. It’s easy to do great work for companies that have confidence in the work that we do. That said, PR is a service industry and I’ve been in the game long enough to have seen clients come and go for a variety of reasons. As an agency, Read more […]