The Reporter Said “Yes,” Now What?

It’s exhilarating – getting that coveted “Yes, let’s learn more” response from a reporter you’ve spent time researching, crafting the perfect pitch to and diligently following up with. While it may seem that getting the “Yes” is the ultimate end goal, the reality is that the real work has just begun. The same care and effort put into hooking the reporter must now go into coordinating the opportunity and landing the coverage. Here are some key tips to follow to ensure you get the best results. Communicate Read more […]

Social Media Trends Impacting Brands in 2016

2016 has seen the emergence of several new feature launches and naturally evolving behavioral changes. Recently, Forbes has compiled a list of 6 trends that are impacting the way brands use and interact on social channels. Corporations are seeing diminishing ROI as channels like Facebook are changing its newsfeed algorithms to prioritize user preferences for quality content Consumers prefer real-time content as mobile applications make social engagement readily available Users prioritize Read more […]

Highlights from Verizon’s 2016 Data Breach Investigations Report

Every year, the industry looks to Verizon for key security statistics and to report on the state of security globally. From a public relations perspective, the findings in this report help kick-off the discussion for upcoming trends as well as provides interesting statistics to draw from when creating content. For 2016, the report highlights that companies need not only guard against new threats, but also remember the basics. In fact, phishing schemes have seen a resurgence in popularity, with Read more […]

Beantown, Here We Come!

We’re ecstatic to announce the opening of our new outpost in Boston. Located at 711 Atlantic Avenue at coworking space Workbar, the new office space will allow Affect to provide local support to its growing roster of technology and healthcare clients in the area. This new office provides a space for our fast growing team to work and meet with clients in the Northeast. It also gives Affect a local presence for the Boston tech scene and an ability to engage with the community. Boston is a Read more […]

Social Tools On-the-Rise for 2016

In public relations, we always strive to keep on top of the latest social tools and features. But with all the buzz in a saturated industry and new launches seemingly every day, which ones are worth noting? TechAdvisor recently published a piece featuring new social media apps that could rival the traditional dominant players. Here are the new trending apps to watch out for: Peach – A new app for iOS created by the co-founder of Vine that is a combination of Facebook, Path, Slack, Snapchat Read more […]

The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]

Affect Wins 2015 Bulldog Stars of PR Award

Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from a number of leading media outlets. Affect is thrilled to be included as a recipient for this year’s award. As the winning Small Agency of the Year, Read more […]