Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?

Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, are challenged to connect with customers in a meaningful way. Every brand faces a unique set of challenges in crafting and maintaining its share of voice. While established brands must strive to maintain their voice in the midst of an evolving marketplace splintered by start-ups, those same start-ups are faced with a “David vs. Goliath” situation Read more […]

Spotlight on HR Tech: 5 Things Reporters Want from You Today

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more. While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility Read more […]

Social Media as News-Driver: How to Make your Stories Clickable

It may come as no surprise that social media has become the biggest source of news for today’s consumers, and thus what trends on social has a big impact on what media outlets decide to cover. A study recently came out underscoring that fact, with stats showing that 51% of online users are now getting their news from social media at least once a week. Knowing this, brands need to change their PR strategies to make sure their companies stay relevant and visible. So how can you make sure your Read more […]

70% of Content Marketing is Ineffective: 3 Areas to Reconsider

A recent survey by the Content Marketing Institute found that only 30% of B2B companies in North America feel their organizations are effective at content marketing. That number is astounding considering over 80% of B2B marketers and 50% of B2B companies have a content marketing strategy – and it’s safe to say that most of the rest of them are putting out some kind of content, albeit absent some kind of strategy. If you’re among that 70% of companies not seeing ROI from your content marketing Read more […]

3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in 2015. Dust off any cobwebs, add some shine and generally give it a good cleaning before we enter the summer months when half your team (and clients/customers) go out on vacation. Here are five ways to refresh your marketing Read more […]

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community Read more […]