Q&A: Meet Cameron Lisa – Affect’s New Senior Account Executive

Adding new members to our team here at Affect is comparable to introducing someone new to our families at home– we take it very seriously. There is excitement, nerves, anxious energy, and happiness all wrapped into one. Cameron Lisa, Affect’s new SAE, came on board in mid-December for the last two weeks of the year before jumping in full speed at the start of this month. Her background is in Public Relations and advertising, and she came to us from another B2B/Tech PR Agency in NYC. Cameron Read more […]

Affect’s 2017 Professional Goals and New Years Resolutions

The difference between a good job and a great job is, I believe, doing something that you are good at versus doing something that you love. More specifically, doing something that continually makes you want to be better.  Here at Affect, I am lucky to be surrounded by a group of talented professionals who have great jobs, who challenge themselves to better their careers and produce outstanding work for their clients, team members and the industry. Below are the professional goals and New Year’s Read more […]

2017: Preparing for Industry Change

The saying goes “the only constant is change” – and here at Affect, our team is gearing up for the New Year and all the changes it will bring to our industry.  Our executive team –  Sandra Fathi, President; Melissa Baratta, Senior Vice President, Healthcare Practice Lead; Katie Creaser, Senior Vice President; and Brittany Bevacqua, Vice President, have shared predictions for B2B public relations and social media in 2017. Content marketing becomes content creation for coverage.  A 40% Read more […]

Pitching Reporters on Social Media – What Works & What Doesn’t

Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and heard from a great panel of journalists including: Galina Espinoza – senior director, strategic content, NBC News (moderator) Michael Roston – senior staff editor, The New York Times Paula Rizzo – senior health producer, Fox News Kaitlin Ahern – editor, Parents.com Lindsay Goldwert – freelancer, Fast Company, The Daily News, Marketwatch, Glamour, ABCNews.com Read more […]