How to Use Culture as a Media Hook

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

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Why You Should Pay to Promote Your Content

In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.

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How to Work With Industry Analysts

Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.

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The Key to Securing Speaking Opportunities

Speaking events are a great way to build your expertise in your industry. Sandra Fathi, Founder and President at Affect, shares six keys to secure these opportunities.

Data Driven PR 2: 7 Tips on Using Data in Media

Data is a powerful tool that can be harnessed in several ways. Here are 7 tips from Sandra Fathi, President at Affect, on how to use data to gain great media opportunities.

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An Affective Giving Tradition: The Annual Charity Birthday Party

Last month, our team had the pleasure of hosting the third annual children’s charity birthday party at a homeless shelter in Harlem. The shelter, part of the Women in Need (WIN) program, provides transitional housing and vital services to break the cycle of homelessness.

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Data-Driven PR Part I: Make News with Numbers

Statistics are an important part of media relations and provides high value for reporters looking for interesting headlines. Sandra Fathi, President of Affect, describes the different ways to generate data and utilize it.

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Helping the Homeless Feels Selfish

A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the… Continue reading

Leading #LikeAGirl

I had the honor of being named one of PR News’s Top Women in PR. Today, I am getting ready for an awards luncheon that will bring some of the most talented and generous women in PR together in one room. I have always felt that there is something unique and incredibly valuable about the qualities of female leadership.

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How to Name Your New Company or Product

Sandra Fathi, President and Founder of Affect, shares some advice on factors to consider when naming a new company or product.