Our new client Talkwalker just launched its new social data intelligence product IQ Apps. Affect got to play around with IQ Apps before the official launch and was really impressed with the features and level of social intelligence it provides.Continue reading
B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.Continue reading
Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.Continue reading
When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.Continue reading
Google is constantly tweaking its algorithms and rankings criteria for search results. Recently Google announced that it will now factor “mobile-friendliness” into search rankings.Continue reading
Steven Melfi, Account Director at Affect, discusses tips to help improve your search results and digital reputation.
Around this time of year, Google releases its annual “Year in Search” that showcases what people around the world were searching for online. It’s a cool way to see how events, news stories, people and pretty much anything else that you would Google trend across the globe. While it’s great to see this information at the end of the year, as a communications professional that shouldn’t be the only time you look at Google Trends. Google Trends shows how popular a given topic is by the volume Read more […]
Senior Account Supervisor Steven Melfi lays out a step-by-step guide for gathering the most valuable information from a social media audit. For a more in-depth look at managing an audit, check out his blog post here.
Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we’re excited to launch our new video series, “90 Seconds to PR Success.” We know it’s difficult to find time during the day to learn new skills and expand upon your communications arsenal. That’s why we created “90 Seconds to PR Success.” In under a minute and a half, you’ll be able to learn new techniques or brush up on your communications strategies.Continue reading
Learn how to make sure your company’s social media policy is aligned with business goals and existing policies with Senior Account Supervisor, Steven Melfi.