Using Google Trends for Communications Initiatives

Around this time of year, Google releases its annual “Year in Search” that showcases what people around the world were searching for online. It’s a cool way to see how events, news stories, people and pretty much anything else that you would Google trend across the globe. While it’s great to see this information at the end of the year, as a communications professional that shouldn’t be the only time you look at Google Trends. Google Trends shows how popular a given topic is by the volume Read more […]

90 Seconds to PR Success – Affect’s New Video Series Launches Today!

Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we’re excited to launch our new video series, “90 Seconds to PR Success.” We know it’s difficult to find time during the day to learn new skills and expand upon your communications arsenal. That’s why we created “90 Seconds to PR Success.” In under a minute and a half, you’ll be able to learn new techniques or brush up on your communications strategies.

Continue reading