Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie. For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and thought we would share a few downright practical tips from the Twitter trenches. Note: These tips apply to both B2B and B2C Twitter programs. Read more […]

Best Tweets of the Week

Here are the best tweets of this week from @sandrafathi, @lesliecampisi, @yasminbendror – Bad Tweet: When Good Companies Give Bad Tweets: – 6 B2B Viral Campaigns that Delivered from Marketing Sherpa – Do PR Agency CEOs Need To Be Twittering? – Skills for the PR Professional in Today’s Job Market – 8 in 10 execs say SM can enhance relations w/ customers & build brand rep. But 51% fear SM hurts productivity Read more […]

Best Tweets from Past Week

I have been so immersed in Twitter the last couple of weeks, that I’ve forsaken my blogging passion for the 140 character posts! If you are not on Twitter, well, um, you should follow us: @sandrafathi, @lesliecampisi, @yasminbendror And if you missed our tweets, I thought of summing up the best ones over the passed week. I hope you’ll find them useful: – If the Twitter community was 100 people… see the picture. I love this…. – Chart from @MarketingSherpa: Information Read more […]

Guest Blog: 6 Tips to Building a B2B Website for Business

This guest blog comes from Wendy Flanagan, Co-President at MurrayMedia, an Affect partner. MurrayMedia is a design and technology agency providing Web CMS and custom applications for sales and marketing. 6 Tips to Building a B2B Website for Business If you want to build a B2B Website that roars with energy and engages prospects, converting them into qualified leads and customers, these simple tips can guide your thoughts for a more profitable online property: 1) Ask yourself; “Who Read more […]

Reaching out to Bloggers? Remember These Tips…

I don’t usually blog about other blog posts, I tweet them 🙂 but I found this blog post valuable to all of us – agencies and companies – planning and executing social media marketing that I thought, heck, its worth expanding my tweet and sharing the knowledge. So, Samir Balwani has a blog called Left The Box where he blogs about Web strategies and social media and of course, he’s on Twitter @LeftTheBox. He just blogged about a recent experience he had with and its blogger Read more […]

HootSuite: Nifty Little Twitter Tool

Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated to be the administrator of the accounts, and that person can give other people the authority to edit and make changes to individual accounts. You can also pre-schedule tweets that can be mixed Read more […]

Majority of Marketers Believe No Experience Needed to be a Social Media Expert? Yeah, Right…

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert” I have to provide you with the full summary – its short, but so good – here goes: You may have spent a lifetime watching hours of television on a daily basis and being exposed to an infinite number of commercials in the process but, based on Read more […]

Latest Nielsen Research: Twitter Retention Rate Low and I ask, “So What?”

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters! So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his blog on Twitter, its retention rate, and predictions on where Twitter will be if retention rates don’t improve. You can read the report for yourself, but Read more […]

Reflections on South Africa

My absence in the TechAffect blog is due to my month-long trip to South Africa. As you may know from my bio, I was born and raised in South Africa and left solo at the age of 24 (that’s a whole other story), leaving my family there. Of course, I have been back quite regularly over the years, but this visit came after a nearly 4 year hiatus. Since I left, I have watched and observed the painful development of freedom for this beautiful country and its “rainbow” nation, with the culmination Read more […]

Tons of Twaffic for SocCom Tomorrow in NYC

Tweeple tweeting and bloggers blogging…there is lots of buzz and excitement in the social media air about SocCom tomorrow! There are over 175 people registered. I’m looking forward to hearing Jeff Pulver, Jeff Jarvis, Chris Brogan, David Kirkpatrick, Gary Vaynerchuk and all the other speakers cover all aspects of the social communications landscape. Hey, it’s not too late to register – it will be worth it! I’m also excited to be one of the 25 tweeters on the official SocComm Twitter Team: Read more […]