Has PR Writing Become the Death Knell of Bylines?

Earlier today I came across this TechCrunch article: Rethinking contributors on TechCrunch, stating that the publication is changing the way it accepts contributed content. Moving forward, there will be no more pitching – industry experts hoping to place a byline article will need to be invited. When explaining its reasoning for the shift, the company notes: “Independent writers and respected industry investors and entrepreneurs have given us great (and insanely popular from a traffic standpoint) Read more […]

No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest Conferences

The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer tech; Las Vegas), RSA (security; San Francisco) and MWC (mobile; Barcelona) to name a few. While there may be no better place to rub elbows with top journalists, securing valuable press coverage can be challenging without the right media strategy. Many PR traditionalists believe that a compelling announcement or product/service launch during the event is the ticket Read more […]

Collaborating with Bloggers – Effectively and Ethically

One of the most powerful ways to engage any target audience is by partnering with a blogger. Whether you’re looking to reach a large amount of consumers or a passionate niche of enthusiasts, there’s likely the perfect blog out there, willing and able to help deliver your message to their audience of loyal readers. While partnering with a blogger may provide unquestionable advantages – especially in regards to reach and credibility – it’s important to ensure you engage with bloggers effectively Read more […]

3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

Part 2 – FTC Advertising Guidelines: New Guidance on Wording and Placement of Disclosures

Last month, we reported on FTC’s clarification around its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Through a set of FAQs, they provided new guidance on proper marketing procedures and techniques, including the purchasing and selling of fake “likes,” which we reported on previously. In addition, they also provided direction on what constitutes as clear and conspicuous disclosure of material connections. Here what you need to know:   Bloggers need Read more […]

A How-To PR Guide for Navigating RSA

The internationally renowned RSA Conference is considered the world’s largest information security event, attracting nearly 30,000 attendees every year and featuring everyone from major industry players to startups. The content that comes out of RSA is more valuable and attainable than ever before, given today’s evolving cyber threat landscape in our digitally connected world. This year the conference is making its way over to San Francisco on April 20th. From a PR perspective, one of the Read more […]

Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in 2015. Dust off any cobwebs, add some shine and generally give it a good cleaning before we enter the summer months when half your team (and clients/customers) go out on vacation. Here are five ways to refresh your marketing Read more […]

Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its users.   From Affect’s perspective the announcement most relevant to our work and clients is that Facebook Read more […]