PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Rio Olympics – A Lesson in Brand Management

“There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. That’s it. Anyone who tells you otherwise is wrong.” – Peter Shankman Brand reputation, whether for an organization or an individual, is everything and most brands are likely to experience reputational issues with varying degrees of seriousness at some point. Brand reputation is also Read more […]

Choosing Your Company’s Spokesperson: Don’t Put All your Eggs in One Basket

There has been a lot of uproar in the news recently regarding brand spokespeople gone wrong, from Subway spokesman Jared Fogel’s indictment on criminal charges to other major cases over the past decade. For example, you might remember Kellogg’s dropping Michael Phelps for smoking marijuana, or Smithfield Foods and The Food Network dropping Paula Deen for publicly vocalizing racist slurs. With these instances in mind, it seems that the margin of human error is high risk and brands should be cautious Read more […]

3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

Part 2 – FTC Advertising Guidelines: New Guidance on Wording and Placement of Disclosures

Last month, we reported on FTC’s clarification around its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Through a set of FAQs, they provided new guidance on proper marketing procedures and techniques, including the purchasing and selling of fake “likes,” which we reported on previously. In addition, they also provided direction on what constitutes as clear and conspicuous disclosure of material connections. Here what you need to know:   Bloggers need Read more […]

A How-To PR Guide for Navigating RSA

The internationally renowned RSA Conference is considered the world’s largest information security event, attracting nearly 30,000 attendees every year and featuring everyone from major industry players to startups. The content that comes out of RSA is more valuable and attainable than ever before, given today’s evolving cyber threat landscape in our digitally connected world. This year the conference is making its way over to San Francisco on April 20th. From a PR perspective, one of the Read more […]

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community Read more […]

Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately, I’ve been more intrigued with uncovering the peripheral, people-oriented storylines that can both increase awareness Read more […]

When the PR Party is Over: Tips for Coping with Post-CES Depression

You had big dreams for your PR strategy at CES – and for good reason. Your product is awesome, your announcements were on-point, your CEO attended and his comments on the industry were unique, insightful and airtight. You even found extra budget for press events and the entire PR team was on the ground to pitch reporters at the show – they got you on-air with CNET on opening day! You were ready to take on the world – CES 2015 was your moment and no one could stop you! But your dreams quickly became Read more […]