Rio Olympics – A Lesson in Brand Management

“There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. That’s it. Anyone who tells you otherwise is wrong.” – Peter Shankman Brand reputation, whether for an organization or an individual, is everything and most brands are likely to experience reputational issues with varying degrees of seriousness at some point. Brand reputation is also Read more […]

ICYMI: Highlights from the #Internetweek CEO Panel: Data Privacy & Cyber Security

Data is an organization’s most valuable asset. As hackers become craftier and cyber attacks become less expensive to implement, all the while growing in size, frequency and complexity, it is no longer an option for organizations across all industries to have a comprehensive understanding of how to protect themselves and their customers. If an enterprise falls victim to a hack, not only do they risk exposure of proprietary information and potential reputational damage, but it could also cost immeasurable Read more […]

White House & #SOTU: Lessons in Social Media Strategy

President Obama departed from tradition in the State of the Union (SOTU) address last week and set precedence by releasing a copy his speech via social media before he even stepped onto the House floor to address Congress. In a strategic ploy of using social media to not only inform the public but also cause a surge in publicity for the President’s proposals, the Administration generated 2.6 million tweets with the hashtag #SOTU – a 52.9% increase from last year when Twitter logged in 1.7 Read more […]

New Years Resolution – Empowering Your Clients

Many public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications. In a new post for PR News, Anu Kher, Senior Account Executive at Affect, writes: “To Read more […]

CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more […]

Social Media Promotion Gone Wrong: Lessons Learned from Ring Pops’ #RockThatRock Campaign

Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming Read more […]

From Response to Repair: Reputation Management in the Wake of a Crisis

When your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Read more […]

Five Essentials for Your Crisis Communications Toolkit

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more […]

Avoiding the Perils of Real-Time Marketing

The power of social media is, in part, the ability to capture and share information in real-time. For many brands this means using real-time marketing (RTM) tactics – on-the-fly participation in the events, topics, and ideas trending among target audiences online at a given moment– to make an impact and produce immediate results. The catch? It’s only effective if the content is contextually relevant, creative and timely. Some campaigns, like the Oreo dunk in the dark tweet, have shown that RTM Read more […]

Tweets Gone Wrong: 4 Reminders to Keep Your Feed Criticism-Free

Social media crises are nothing new, but over the last year we saw more than a handful of Twitter blunders with companies like Home Depot, celebrities like Dr. Phil and even several top tier media outlets posting insensitive or offensive tweets. While one could argue that every person should aim to be diplomatic on social media, as PR executives we are even under more scrutiny to ensure our communications are appropriate. Here are four things every communicator should keep in mind before sending Read more […]