The Facebook Journalism Project: What it Means for PR Pros

Since the 2016 presidential election, Facebook has taken some real heat for the proliferation of fake news – frankly, that it wasn’t doing enough to stop it or acknowledging its damage and repercussions. I couldn’t help but agree – as a PR pro – it’s easy for me to separate reliable outlets, sources and journalists from garbage, but sadly, I’ve watched fake news spread like wildfire – even within my own personal network of family and friends. Last week, Facebook announced the Facebook Journalism Read more […]

White House & #SOTU: Lessons in Social Media Strategy

President Obama departed from tradition in the State of the Union (SOTU) address last week and set precedence by releasing a copy his speech via social media before he even stepped onto the House floor to address Congress. In a strategic ploy of using social media to not only inform the public but also cause a surge in publicity for the President’s proposals, the Administration generated 2.6 million tweets with the hashtag #SOTU – a 52.9% increase from last year when Twitter logged in 1.7 Read more […]

Media Training 101: Lessons from the Campaign Trail

We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more […]

Social Media Is Considered a Luxury for Most Politicians?

  Last week, I was speaking with a friend who works on the Hill about his general thoughts on social media and the Presidential election. We were discussing a lot of interesting points, however one point that stood out to me was when he noted that social media is considered a luxury to most people in politics. He continued to say that big campaigns (i.e., the Presidential campaign) are able to do social media effectively (whether this is true or not is an entirely different blog post!) Read more […]