10 Years Later: A Love Letter to Affect

Last September, I was lucky enough to celebrate 10 years working at Affect. Next week, I’m off on a beach vacation with my family – a gift from the agency for a decade of work. In an industry known for a lot of stress and an incredibly high churn and burnout rate – I feel lucky to call Affect home. Affect (and the PR industry as a whole) has changed so much since I was hired as a marketing manager in 2006 and my anniversary has given me an opportunity to reflect on the journey so far – including Read more […]

Helping the Homeless Feels Selfish

A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the third year in a row. The shelter is part of the Women in Need (WIN) program, that provides transitional housing and vital services to break the cycle of homelessness. Typically, our team plans Read more […]

Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately, I’ve been more intrigued with uncovering the peripheral, people-oriented storylines that can both increase awareness Read more […]

Affect Included in the Inc. 5000 List of America’s Fastest-Growing Private Companies

Today, Affect was included on Inc. magazine’s annual Inc. 500|5000 list of the nation’s fastest-growing private companies. The list represents a look at one of the most important segments of the economy – America’s independent entrepreneurs and business owners. This marks the second time that Affect earned a coveted spot on the Inc. 500|5000 list. “Our continued growth is a tremendous testament to the achievements of Affect’s employees,” said Sandra Fathi, president and founder of Affect. Read more […]

New Year, New Business: What are your 2013 business resolutions?

Many people talk about New Year’s resolutions as they pertain to their personal life or even professional life. But, what about New Year’s resolutions for your business? As a business owner or senior executive, now is the best time to get your business in shape to take advantage of 2013. Here are a few quick suggestions for committing to these changes to set your business up for success in the new year.1. Stop Working. Stop working on the things that don’t contribute directly to the success of your Read more […]

Cultivating Company Spokespeople: 5 Steps That Will Yield Your Best Spokesperson Group Yet

Raise your hand if this has happened to you: you have a great media opportunity secured, but can’t for the life of you get someone at your company on the phone with the reporter. Your spokesperson matrix? It’s empty. A reporter calls looking for a subject matter expert? Everyone’s too busy to make time for the interview. You want to hold a media training…. But have no idea who to invite. You’re not alone! Here are five steps to growing a thriving spokesperson program, making Read more […]

Startups: How to Motivate and Retain Entry-Level Employees

TechAffect readers, graduation season is upon us. Thousands of 20-somethings are trading in their Greek letters and late night library sessions for business attire and early morning wake up calls: the so-called “real world.” According to a recent survey conducted by SimplyHired.com, a measly 4% of 2012 college graduates are interested in working for startups. When I first saw that stat, I was immediately shocked. As we here at Affect work with a lot of thriving start-ups, when I hear the word Read more […]

Google’s Not the Only One that Can Have Some Inspiration – Idea Day Hits Affect

Every once in awhile, you just have to unwind, relax, and let the ideas flow. For Affect, we tried something we’ve never attempted before: An employee Idea Day. In the same vein as Google and HP, everyone on the team was tasked to come up with an idea that would help Affect better serve clients, improve on the work environment or suggest something that we need (even if we didn’t know we needed it). For this, everyone on the team was given a half-day (and some dough) to go off and get inspired. Read more […]

Work that Room: Top Five Tips for Making the Most Out of a Networking Event

Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them if they come here often). A tried and true approach is to inquire about their connection to the organization hosting the event. 2) Engage the loner. Read more […]